We met paper floral installation artist Malinda Swain at Love is in the Air a few months ago and were blown away by her beautiful work! Her paper floral backdrops are perfect for entryways, ceremonies, photo booths, anywhere really! Read on to learn more about this amazing Australian artist.
1. How did you get into paper florals?
When I was in art school, back home in Australia, I had a job as a scenic artist and props maker. A company contacted me to see if I could create a white paper backdrop for a fashion shoot. Having a deep love of paper, I said “yes!” immediately and began experimenting with various cutting and folding techniques. My starting point was the origami I had learned as a child and from there I began creating my own designs based on flowers in my garden. I loved it. That first job sparked a lot of interest and eventually led to the Philadelphia Horticultural Society commissioning me to do some large-scale entrance pieces for the Philadelphia Flower Show. Since then I’ve been busy with public displays and private events of all kinds. A dream job!
2. How would you describe yourself and your work? Any fun facts?
Well, my work and I often seem entirely different! I am very low-key and minimalist, whereas my work is often described as elaborate, lavish, and ornate. It’s my alter ego. However fancy the work though, I do like to keep my materials very simple. So far, all of my work has been created with recycled copy paper. It’s an eco-friendly option and there is something so lovely about taking an ordinary, overlooked medium and creating something crazy and fun.
3. How much are your installations?
My prices start at $1,000. It depends on the intricacy and size of the works. I’m always happy to quote and find ways to work within a couple’s budget.
4. What are some ways you’ve incorporated paper florals at weddings?
I’ve been lucky to work on some beautiful weddings. From clusters of oversized flowers around entrances to wedding arches, chuppahs, canopies, and backdrops. I am currently working on a large scale, hanging, chandelier-style archway created out of paper-cut white paper vines, feathers, and leaves. So floaty and pretty!
5. Any design advice for couples?
Everyone says this but it’s so important – have fun! Let go as much as you possibly can. Forget perfection. Choose things you love, have your partner choose things they love. Combine them in crazy ways. Have the wedding be a reflection of the two of you. It can quickly become overwhelming when you are trying to get everything “right.” There is no “right,” just a lot of fun decisions to make with your sweetheart.
images via malinda swain